Saturday, May 7, 2011

H2Go x Piet Mondrian

Ronn Motor Co. is an Austin, Texas based automaker with an idea that could change everything about what we think about fueling our cars. For just under $1,000, you can purchase a hydrogen electrolysis kit, H2Go, to improve the gas mileage of any car you drive-from mini to Hummer by 20%. Since the process of obtaining energy from hydrogen electrolysis is complicated and intricate, I wanted to go with a graphic designer known for their simplicity-Piet Mondrian- to provide a simple, clean way to present the concept. The colors I chose represent the different components of the process: blue for water, red and yellow for the production of usable energy and green for the drastic cut in carbon emissions this product provides. The H2Go system is literally a battery that is easy to install and provides countless benefits. The two different car views seen in the middle are some sketches I did in Illustrator of Ronn Motor Co.'s flagship car-The Scorpion-which has an engine capable of producing 650 horsepower while providing a fuel mileage of 40 miles per gallon highway.

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